Korea Tourism Souvenir Fair Nov 20-22 2026 at DDP: Amazing Local Gifts Complete Guide

The Korea Tourism Souvenir Fair fills the Dongdaemun Design Plaza (DDP) Art Hall in Seoul for 3 days, Friday, Nov 20 to Sunday, Nov 22, 2026. 🎁 25 final award winners go on display, and 3 Global Popularity Awards are announced live at the fair. Here’s the full guide: what’s on, what’s still unconfirmed and how to plan your day. ✨

※ Check the official website for the most accurate and up-to-date information.

The Korea Tourism Souvenir Fair runs 3 days at DDP Art Hall 1 and 2. You can see contest winners and regional souvenirs, so check the awards and booth details below. 🎁

The Korea Tourism Souvenir Fair is an event that displays, sells and promotes tourism souvenirs and presents the winners of the tourism contest. DDP is Seoul’s curved silver landmark designed by Zaha Hadid, and the fair uses its Art Hall 1 and Art Hall 2. Based on the official introduction and the winners’ notice from the Korea Tourism Organization, the fair runs from Friday, November 20 to Sunday, November 22, 2026. The final award winners number 25, and 3 Global Popularity Awards are announced at the fair itself. Based on official announcements as of October 28, 2026.

The official website is in Korean only. Your browser’s translate feature (e.g., Chrome → Translate) works well for checking dates and prices.

Official Fair Page (Korean)

1. Korea Tourism Souvenir Fair: 3 Things to Know

Souvenir Display, Sales and Promotion Booths

The core of the fair is a set of display, sales and promotion booths for tourism souvenirs. It is the first item in the official introduction. You can compare souvenirs from different regions in one place.

The number and names of participating companies are not confirmed. What can be bought on site and which payment methods are accepted are also not confirmed. If you plan to shop, ask in advance.

Contest Winners and Top Regional Souvenirs

Winners of the tourism contest’s souvenir category and top regional tourism souvenirs are displayed together. Contest winners are chosen through a competition, while regional souvenirs are products that represent each area, so the two sections differ in character.

There are 25 final winners. The 3 Global Popularity Awards are announced at the fair. The date and time are not confirmed, so check before you go.

Awards Ceremony, Opening Event and B2B Consultations

An awards ceremony for the contest winners and an opening event are held, along with side events. B2B consultations between souvenir businesses are also listed.

B2B consultations seem aimed at industry professionals, but who can join and how to apply are not confirmed. If you work in this field, find the contact first. The content of the side events is not published, so none is described here.

2. Admission and How to Join as a Foreign Visitor

Step 1: Check Admission

Admission and pre-registration are not confirmed on the official introduction page or in the winners’ notice. This guide does not say whether it is free or paid.

The most reliable way to confirm is the latest notice on the Korea Tourism Organization’s souvenir page. That page is in Korean, so use your browser’s translate feature. Useful Korean: 입장료 (ipjangnyo, admission fee).

Step 2: Use the Display and Sales Booths

The booths display, sell and promote tourism souvenirs. If you want to buy on site, find out the products and payment methods in advance. Carry both some cash and an overseas-issued card, since accepted methods are not confirmed.

Which booths actually sell is not confirmed. Follow the on-site guidance when you move around.

Step 3: Check the Awards Ceremony and B2B Consultations

The ceremony is for the contest winners. The time and how the audience attends are not confirmed, so check before you visit.

Industry visitors who want B2B consultations need to confirm the application method and eligibility separately.

💡 Trip.com, Agoda and Booking.com let you compare Seoul hotels near DDP before you book your trip.

The fair runs 3 days, so your visit date shapes your travel plan. If you come from outside Seoul, you may consider one night to match the awards ceremony or the announcement time. Compare rates and locations once your date is set. Checking the distance to DDP in a map app beforehand also helps.

3. 4 Tips for Foreign Visitors

Choose Your Day

The fair runs on Friday the 20th, Saturday the 21st and Sunday the 22nd. If you want the opening event or the awards ceremony, find out which day each happens. The daily schedule is not confirmed in the official announcement.

Check the Global Popularity Award Timing

The 3 Global Popularity Awards are announced at the fair. To see the announcement in person, you need to know the time slot.

Whether the results are published before the fair is not confirmed. Keep watching the official notices.

Ask About Payment if You Plan to Buy

Since the booths sell souvenirs, check whether cards and cash are both accepted. Products and prices are not confirmed in the official announcement. English support on site may be limited, so a translation app is handy. Useful Korean: 기념품 (ginyeompum, souvenir).

Industry Visitors: Check B2B Consultations

If you work in the souvenir business, first confirm the eligibility and application method for B2B consultations. The consultation schedule is not confirmed in the official announcement.

4. Korea Tourism Souvenir Fair Dates, Venue and How to Get There

Schedule

The fair runs from Friday, November 20 to Sunday, November 22, 2026. It opens on a Friday and closes on a Sunday, so a weekend visit is possible.

Daily opening hours are not confirmed in the official announcement. The start time of the opening event is not confirmed either, so check before you go.

Venue: DDP Art Hall 1 and 2

The venue is Dongdaemun Design Plaza (DDP) Art Hall 1 and Art Hall 2 at 281 Eulji-ro, Jung-gu, Seoul. DDP is close to Dongdaemun History & Culture Park Station (동대문역사문화공원역, Dongdaemun Yeoksa Munhwa Gongwon-yeok), which is served by Subway Lines 2, 4 and 5. Travel time and fare from Incheon Airport or Seoul Station are not confirmed here. Check the exact exit and route in a map app.

See Award Winners Notice (Korean)

5. Where to Eat & Stay Nearby

Finding Food

The official announcement has no restaurant information, so this guide names no shop. Around Dongdaemun, search in a map app and check opening hours before you go.

If you plan to eat after the exhibition, leave extra time for waiting. Useful Korean: 식당 (sikdang, restaurant) and 영업시간 (yeongeopsigan, opening hours).

Booking a Hotel

Compare Seoul hotels by date and location on Trip.com, Agoda or Booking.com. No specific hotel is recommended here, since nothing is confirmed.

The fair runs Friday to Sunday, so weekend rooms may fill up. Check the travel time to DDP as well.

6. Contest Winners vs Regional Souvenirs at a Glance

The fair shows contest winners and top regional souvenirs together. They differ in character, so you can choose a viewing order by your goal.

The table follows the official announcement. Items that are not confirmed are marked as such.

💡 Trip.com and Agoda list many Seoul hotels near Dongdaemun, so you can compare prices and locations in one place.

Seeing the displays and the awards ceremony can fill more than a day. If your schedule is flexible, you could use one day for the displays and another for the announcement or ceremony. If you come from far away, count the travel time when you look for a room. Compare rates and locations once the date is set.

Frequently Asked Questions

More to Explore

Heading to the Korea Tourism Souvenir Fair? Sort out your route and hotel once your date is set. Compare Seoul hotel rates on Trip.com, Agoda or Booking.com, and plan your time around the awards ceremony if you want to see it.

Heading to DDP by KTX? Check the timetable in advance — note that this page is in Korean, so your browser’s translate feature will help.

Sources: Korea Tourism Organization souvenir fair introduction page, 2026 tourism contest souvenir category winners’ notice (as of October 2026)